smith+co on
customer experience
Shaun Smith
  • By Shaun Smith
  • Mar 24 2009

Croatian Creativity

We presented a one-day CEM event in Zagreb last week for ICPE. It was attended by 180 delegates from a wide variety of companies. It is great that, even in the midst of the recession, far-sighted companies are still investing in the customer experience and encouraging their people to expand their knowledge.

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Shaun Smith
  • By Shaun Smith
  • Mar 23 2009

The Fifth P : Brands and Branding Revisited

brandsandbranding

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Shaun Smith
  • By Shaun Smith
  • Mar 15 2009

Time to dip your beak in the water?

What do Barack Obama, Stephen Fry and Sir Richard Branson have in common? They are all avid ‘Tweeters’. Twitter.com is now the 3rd largest social networking site after MySpace and Facebook with 6 million users according to latest estimates. It is also the fastest growing community on the planet.

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Shaun Smith
  • By Shaun Smith
  • Mar 09 2009

Why your sales are failing: and what you need to do about it

Our smith+co subject expert John Aves continues our occasional series on how to reinvent selling to make it an essential element of a differentiated customer experience…

Business Failure

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Shaun Smith
  • By Shaun Smith
  • Mar 02 2009

How to avoid your luxury brand becoming ‘an expensive commodity’

istockluxuryphilbought

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