smith+co on
customer experience
Shaun Smith
  • By Shaun Smith
  • Dec 21 2009

Ryanair - a branded customer experience?

We are currently researching leading brands for our forthcoming book 'BOLD - how to be brave in business and win'. There are some obvious examples that we shall include but one brand that is causing us to pause for thought is Ryanair, the low cost airline

Our research and experience of working with many leading brands suggests that those organisations that have a crystal clear view of their strategy and communicate their value proposition to target customers will outperform their sector. We also believe that the more focused organisations are in creating a customer experience that delivers their brand promise the more likely it is that they will win share of mind and ultimately, share of market.