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customer experience
Shaun Smith
  • By Shaun Smith
  • Jul 20 2010

The ice cream and the airliner: which carries the most value?

At the Farnborough Air Show this weekend, Britain saw its first Boeing Dreamliner (above) – on which the company has bet its future. ‘Parked’ alongside it in the civil airliner area of the air show is Boeing’s European rival, the latest Airbus. But, amazing, high tech aircraft that they are, when it comes to creating a flying customer experience, these multi-million dollar aircraft will fast become mere commodities.