smith+co on
customer experience
Shaun Smith
  • By Shaun Smith
  • May 23 2011

Leaders need to lift their gaze from their numbers to their purpose…

As we emerge from the recession, business leaders will once more be thinking of revenue growth rather than cost cutting, market share rather than share price, and finding the right people rather than ’right sizing’. Well that’s fine then, we can put the recession behind us and resume business as usual. Well no, not really. The economic crisis and failure of banks like Lehman Brothers; the environmental crisis and criticism of major brands like BP; the explosion of social media and the emergence of brands like Twitter, Google and Facebook; all are creating seismic shifts in the world of business. A different breed of organisation is emerging in this world.