- By Shaun Smith
- Feb 27 2013
BOLD brands stick to their purpose. That’s how they stand out…“Stop listening to other people’s advice. Go with my gut” Jane Ni Dhulchaointigh. Founder sugru.
Those of you who have read our book ‘Bold-how to be brave in business and win’, will know that we advocate a number of principles, but two of the most important are ‘Stand up for something’ and ‘Stick to your purpose’. Sugru, and its zealous founder, are an embodiment of these mantras.READ THE REST...