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customer experience
Alex Wilmott
  • By Alex Wilmott
  • Nov 25 2015

Cinema sermons not welcome

Thoughts on the banned Church of England advert

This week saw the Church of England given an x rating in the cinema after its advert, encouraging people to ‘pray’, was banned. The bizarre and slightly cheesy ad sees each line of the Lord’s Prayer spoken (and sometimes sung) by a host of different people including refugees, weightlifters, a farmer, a gospel choir and the Archbishop of Canterbury, who didn’t need an autocue. It comes to an end with the words “Prayer is for Everyone”. However, Digital Cinema Media, who manage advertising in cinemas, said, “It’s not for us”.

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Tim Wade
  • By Tim Wade
  • Nov 23 2015

7 steps to getting your customer experience project signed off

How can you positively change the internal dynamic?

A thought-out, purposeful customer experience strategy has now become a cornerstone for leading brands throughout every business sector. Viral videos and public engagement success stories are often testament to a brand that has mastered the ever-evolving challenge of delivering an authentic and meaningful customer experience.

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Tim Wade
  • By Tim Wade
  • Nov 16 2015

Is the John Lewis Ad the new Queen’s Speech?

Reflections on brand meaning at Christmas

Ah yet another Christmas approaches delivering yet another crop of Christmas ads to stoke up pointless marketing debate that creeps ever closer to main stream media discussion each year. Let me say what many of us are thinking, who cares whether the John Lewis advert is better or worse than last year. Are we really going to discuss at length whether or not anyone can match their ability to bring tears to the eyes of TV viewers and internet users?

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Alex Wilmott
  • By Alex Wilmott
  • Nov 04 2015

Why so many brands fail at social media

There seems to be a fear of ‘missing out’ that bypasses the most important question for brands considering social media - 'how is our presence on this platform going to benefit our customers?'

I’ve been privileged to manage social media teams for leading brands during the last five years. And being so close to the evolution of digital communication, there were rarely two days alike. But one of the recurring negatives I saw within both the private and public sectors, was the ever so predictable attitude that still surrounds social media.

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