Books: BOLD - How to be Brave in Business and Win
As scary as hell...
For many brands, customer experience is their mantra. They design it, train their people, improve product and process – yet still fail to differentiate and win hearts and minds. BOLD is the story of the brands that do win – and how they do it. They thrive because they have the courage to pursue purpose beyond profit, to challenge conventional thinking, to engage and entertain their audiences and create an almost cult-like following. They are not just different, but dramatically different. It requires courage, conviction and imagination to be bold and, as Robert Stephens (Geek Squad founder) said, it can be ‘as scary as hell’.
How Bold are you?
“Penetrating, deeply insightful, revealing and refreshingly candid (if not brutally honest) - BOLD will become the essential management hand- book for years to come.”
Joe Wheeler, Executive Director, The Service Profit Chain Institute