On Purpose - Delivering a Branded Customer Experience People Love
Shaun Smith & Andy Milligan
Most brands agonise about their purpose. Why do they exist? What should they stand for? What should they aspire to? The result is often a lofty purpose statement, full of good intent - but totally divorced from the experience the brand ever delivers to its customers. On Purpose is a new practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose so you can achieve exceptional results through exceptional experiences.