Our knowledge bank is a collection of practical tips and insights gained from our years of experience in helping people design, implement and deliver customer experience. We’ll keep posting new material throughout the year.
Knowledge Bank Overview
There are numerous approaches to customer experience management - some of them better than others. A quick look through our ‘how-to’ guides will help you on your way.
Tired and bored of the same old ideas? For some totally unconventional approaches to customer experience, take a look at two of our latest books, BOLD - how to be brave in business and win, and ON PURPOSE - delivering a branded customer experience people love.
Good brands, bad brands - we like to talk about them. We’ll keep you posted on our blog.
Consultants just love to use jargon. In an effort to demystify some of the terminology, we've defined some of the terms we hear used.
The definitions are by no means sacred - and you'll find that other consultancies may define the terms in different ways. But at least you'll now know what WE mean and we promise to use as few as possible!