Workshops Brand Proposition Development
You have defined your promise and designed the new experience.
The opportunity now is to create branded propositions that bundle together individual products or services into customer offers that set you apart from competitors and turn the promise into reality.
Many organisations (or their agencies) start by developing propositions and then try to retro-fit these to the brand promise. This rarely works. Our brand propositions workshop provides a highly creative yet grounded forum for ensuring that there is a seamless approach to how your products and services support your brand. This workshop is a particularly useful tool to innovate and refresh your existing offer and services.
What we'll cover
- We start with your promise and experience and focus on those touch-points most critical for you.
- We then use a highly-energy process to brainstorm ideas for new propositions that will differentiate your brand and then reduce these to a shortlist of ‘big ideas’ and test these against your competitors’ offers to arrive at ideas that small working groups can develop.
- Finally, the groups champion and ‘pitch’ their propositions to stakeholders before deciding which to take forward into production.
We don’t do standard workshops. Each is specifically designed for each client. But there’s a few key things they all have in common:
They’re fast paced. A full intensive immersion into the ‘how to’, the tools, the practices that really work and the chance to question the experts. For this reason, we always recommend pre-work reading and assignments so that executives come into the workshop with a shared understanding of the methodology and the terminology
They’re immediately applicable. Whilst covering the theory, much of the time will be spend on the application, so people walk away with practical action plans that can start to be implemented the very next day. We provide guides and tools to help with the application.
They’re interactive. We avoid the usual ‘data dump’ and long onerous power-point sessions. Our style is high energy, challenging, idea-inducing, entertaining and engagingly experiential. If you can’t create a buzz around customer experience at this stage, you can’t expect your team to lead it with any enthusiasm. We use digital and case studies to bring this to life for delegates as well as self-assessments to determine where you are on your journey.
They focus on innovative practice, rather than best practice. They build on our research, books and experience of working with innovative brands around the world. So we draw on examples such as Apple, Burberry, O2 but also include many other less known brands to demonstrate that you don’t have to be bit to be innovative